[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dostane.cz\/ppc-reklama-vs-seo-znate-rozdily-mezi-nimi\/#Article","mainEntityOfPage":"https:\/\/www.dostane.cz\/ppc-reklama-vs-seo-znate-rozdily-mezi-nimi\/","headline":"PPC reklama vs. SEO: Zn\u00e1te rozd\u00edly mezi nimi?","name":"PPC reklama vs. SEO: Zn\u00e1te rozd\u00edly mezi nimi?","description":"Hlavn\u011b nov\u011b vznikl\u00e9 webov\u00e9 str\u00e1nky se velmi \u010dasto mus\u00ed pot\u00fdkat s n\u00edzkou n\u00e1v\u0161t\u011bvnost\u00ed. Jen\u017ee pr\u00e1v\u011b z n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek se posl\u00e9ze st\u00e1vaj\u00ed plat\u00edc\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed generuj\u00ed zisk a pom\u00e1haj\u00ed firm\u011b r\u016fst. O to hor\u0161\u00ed \u0161kodu m\u016f\u017ee zp\u016fsobit n\u00edzk\u00e1 n\u00e1v\u0161t\u011bvnost, pokud se jedn\u00e1 o \u010dist\u011b prodejn\u00ed e-shop. \u0158e\u0161en\u00ed je p\u0159itom prost\u011b, vsa\u010fte na efektivn\u00ed marketingov\u00e9 prost\u0159edky, […]","datePublished":"2022-08-27","dateModified":"2022-08-27","author":{"@type":"Person","@id":"https:\/\/www.dostane.cz\/author\/devene\/#Person","name":"dostane.cz","url":"https:\/\/www.dostane.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4a857923b487546550539169ba61d16e7910c692fb61fb4681a6882b9bc918c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a857923b487546550539169ba61d16e7910c692fb61fb4681a6882b9bc918c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dostane.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dostane.cz\/wp-content\/uploads\/Optimalizace_pro_vyhledavace_JcZUhn.jpg","url":"https:\/\/www.dostane.cz\/wp-content\/uploads\/Optimalizace_pro_vyhledavace_JcZUhn.jpg","height":0,"width":0},"url":"https:\/\/www.dostane.cz\/ppc-reklama-vs-seo-znate-rozdily-mezi-nimi\/","wordCount":404,"articleBody":"       Hlavn\u011b nov\u011b vznikl\u00e9 webov\u00e9 str\u00e1nky se velmi \u010dasto mus\u00ed pot\u00fdkat s n\u00edzkou n\u00e1v\u0161t\u011bvnost\u00ed. Jen\u017ee pr\u00e1v\u011b z n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek se posl\u00e9ze st\u00e1vaj\u00ed plat\u00edc\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed generuj\u00ed zisk a pom\u00e1haj\u00ed firm\u011b r\u016fst. O to hor\u0161\u00ed \u0161kodu m\u016f\u017ee zp\u016fsobit n\u00edzk\u00e1 n\u00e1v\u0161t\u011bvnost, pokud se jedn\u00e1 o \u010dist\u011b prodejn\u00ed e-shop. \u0158e\u0161en\u00ed je p\u0159itom prost\u011b, vsa\u010fte na efektivn\u00ed marketingov\u00e9 prost\u0159edky, kter\u00e9 pom\u00e1haj\u00ed zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost dlouhodob\u011b.   SEO neboli optimalizace pro vyhled\u00e1va\u010de Reklama SEO je dnes v online marketingu hojn\u011b sklo\u0148ovan\u00fd pojem a nen\u00ed se \u010demu divit. Internetov\u00e9 vyhled\u00e1va\u010de pracuj\u00ed s ur\u010dit\u00fdm algoritmem, kter\u00fd p\u0159ekl\u00e1d\u00e1 u\u017eivatel\u016fm internetu url adresy d\u00e9le funguj\u00edc\u00edch a \u00fasp\u011b\u0161n\u011bj\u0161\u00edch webov\u00fdch str\u00e1nek. Ty nov\u011b vznikl\u00e9 jsou tak velmi \u010dasto v nev\u00fdhod\u011b a potencion\u00e1ln\u00ed z\u00e1kazn\u00edk nem\u00e1 t\u00e9m\u011b\u0159 mo\u017enost se o nich dozv\u011bd\u011bt. Tedy za p\u0159edpokladu, \u017ee si nevyberou jeden z prvn\u00edch odkaz\u016f, kter\u00e9 jim vyhled\u00e1va\u010d p\u0159ekl\u00e1d\u00e1. PPC a SEO v\u0161ak dok\u00e1\u017e\u00ed tento algoritmus obelhat a reklama na va\u0161\u00ed webovou str\u00e1nku se m\u016f\u017ee objevit mezi prvn\u00edmi odkazy ve vyhled\u00e1v\u00e1n\u00ed. Tedy za p\u0159edpokladu, \u017ee budete kl\u00e1st d\u016fraz na v\u0161echny d\u016fle\u017eit\u00e9 prvky SEO. V\u0161e za\u010d\u00edn\u00e1 u\u017e u webov\u00e9 str\u00e1nky, kter\u00e1 mus\u00ed b\u00fdt pro \u010dten\u00e1\u0159e poutav\u00e1 a p\u0159ehledn\u00e1. Stejn\u011b tak je ale d\u016fle\u017eit\u00e1 i spr\u00e1vn\u00e1 pr\u00e1ce s kl\u00ed\u010dov\u00fdmi slovy, d\u00edky kter\u00e9 bude vyhled\u00e1v\u00e1n\u00ed va\u0161eho webu je\u0161t\u011b jednodu\u0161\u0161\u00ed. Je ale zapot\u0159eb\u00ed po\u010d\u00edtat, \u017ee efekt SEO optimalizace je pozvoln\u00fd.  PPC reklama PPC reklama nebo tak\u00e9 \u201epay per click\u201c. Jedn\u00e1 se o druh reklamy, kterou internetov\u00fd vyhled\u00e1va\u010d zobrazuje je\u0161t\u011b p\u0159ed weby se spr\u00e1vnou optimalizac\u00ed. Nav\u00edc si inzerent m\u016f\u017ee velmi snadno s\u00e1m \u0159\u00eddit, kolik je ochoten za reklamu utratit. Co\u017e u jin\u00e9ho druhu reklamn\u00edho obsahu v podstat\u011b nen\u00ed mo\u017en\u00e9. Neplat\u00ed se za samotn\u00e9 um\u00edst\u011bn\u00ed reklamy na web, ale a\u017e za jednotliv\u00e9 prokliky na danou webovou str\u00e1nku. V\u00fdsledky je nav\u00edc na rozd\u00edl od SEO mo\u017en\u00e9 sledovat t\u00e9m\u011b\u0159 okam\u017eit\u011b.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"PPC reklama vs. SEO: Zn\u00e1te rozd\u00edly mezi nimi?","item":"https:\/\/www.dostane.cz\/ppc-reklama-vs-seo-znate-rozdily-mezi-nimi\/#breadcrumbitem"}]}]