[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dostane.cz\/kratky-ctivy-text\/#Article","mainEntityOfPage":"https:\/\/www.dostane.cz\/kratky-ctivy-text\/","headline":"Kr\u00e1tk\u00fd \u010dtiv\u00fd text","name":"Kr\u00e1tk\u00fd \u010dtiv\u00fd text","description":"Za perex se ozna\u010duje kr\u00e1tk\u00fd text hned v \u00favodu samotn\u00e9ho \u010dl\u00e1nku. \u010cl\u00e1nky publikovan\u00e9 na internetu maj\u00ed v\u017edy n\u011bjakou formu. Tu mus\u00ed spl\u0148ovat a dodr\u017eovat. Jejich sou\u010d\u00e1st\u00ed je i perex. Jedn\u00e1 se o \u00favod k n\u011bjak\u00e9mu \u010dl\u00e1nku nebo textu na internetu. Jeho \u00fakolem je p\u0159iv\u00e9st \u010dten\u00e1\u0159e ke \u010dl\u00e1nku. Mus\u00ed obsahovat v\u0161echny d\u016fle\u017eit\u00e9 a podstatn\u00e9 informace, kter\u00e9 […]","datePublished":"2019-05-24","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.dostane.cz\/author\/devene\/#Person","name":"dostane.cz","url":"https:\/\/www.dostane.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4a857923b487546550539169ba61d16e7910c692fb61fb4681a6882b9bc918c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a857923b487546550539169ba61d16e7910c692fb61fb4681a6882b9bc918c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dostane.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dostane.cz\/wp-content\/uploads\/img_a356554_w3892_t1571071380.jpg","url":"https:\/\/www.dostane.cz\/wp-content\/uploads\/img_a356554_w3892_t1571071380.jpg","height":0,"width":0},"url":"https:\/\/www.dostane.cz\/kratky-ctivy-text\/","about":["Online"],"wordCount":429,"articleBody":"       Za perex se ozna\u010duje kr\u00e1tk\u00fd text hned v \u00favodu samotn\u00e9ho \u010dl\u00e1nku. \u010cl\u00e1nky publikovan\u00e9 na internetu maj\u00ed v\u017edy n\u011bjakou formu. Tu mus\u00ed spl\u0148ovat a dodr\u017eovat. Jejich sou\u010d\u00e1st\u00ed je i perex. Jedn\u00e1 se o \u00favod k n\u011bjak\u00e9mu \u010dl\u00e1nku nebo textu na internetu. Jeho \u00fakolem je p\u0159iv\u00e9st \u010dten\u00e1\u0159e ke \u010dl\u00e1nku. Mus\u00ed obsahovat v\u0161echny d\u016fle\u017eit\u00e9 a podstatn\u00e9 informace, kter\u00e9 se n\u00e1sledn\u011b mohou vyskytovat i v \u010dl\u00e1nku, krom\u011b mnoh\u00fdch dal\u0161\u00edch informac\u00ed.  M\u00e1 za \u00fakol vzbudit ve \u010dten\u00e1\u0159i z\u00e1jem o p\u0159e\u010dten\u00ed \u010dl\u00e1nku.  Je krat\u0161\u00ed ne\u017e samotn\u00fd \u010dl\u00e1nek.   V\u011bt\u0161inou se jedn\u00e1 o p\u00e1r v\u011bt.   M\u00edv\u00e1 kolem 250 znak\u016f.   Vyb\u00edz\u00ed \u010dten\u00e1\u0159e k p\u0159e\u010dten\u00ed cel\u00e9ho \u010dl\u00e1nku.   Obsahuje d\u016fle\u017eit\u00e9 informace.   Najdete ho v\u017edy p\u0159ed \u010dl\u00e1nkem.   Kdo jej p\u00ed\u0161e? Pokud jsou \u010dl\u00e1nky publikovan\u00e9 na internetu, tak jej p\u00ed\u0161e copywriter, spole\u010dn\u011b se \u010dl\u00e1nkem. Copywriter se mus\u00ed sna\u017eit, aby t\u00edmto kr\u00e1tk\u00fdm perexem vzbudil z\u00e1jem \u010dten\u00e1\u0159e o p\u0159e\u010dten\u00ed cel\u00e9ho \u010dl\u00e1nku.  Obsahuje to nejd\u016fle\u017eit\u011bj\u0161\u00ed Jedn\u00e1 se kr\u00e1tk\u00fd a specifick\u00fd popis nejd\u016fle\u017eit\u011bj\u0161\u00edch informac\u00ed, kter\u00e9 v sob\u011b m\u00e1 zakomponovan\u00e9 n\u00e1sledn\u00fd \u010dl\u00e1nek. M\u016f\u017eeme \u0159\u00edct, \u017ee je to jak\u00fdsi v\u00fd\u0148atek toho nejpodstatn\u011bj\u0161\u00edho. M\u00e1 za \u00fakol nal\u00e1kat \u010dten\u00e1\u0159e k p\u0159e\u010dten\u00ed cel\u00e9ho \u010dl\u00e1nku. Na internetu je to velice d\u016fle\u017eit\u00e9. D\u00edky tomuto v\u00fd\u0148atku, kter\u00fd m\u016f\u017ee m\u00edt n\u011bkolik stovek znak\u016f, se m\u016f\u017eeme dozv\u011bd\u011bt spoustu nov\u00fdch informac\u00ed, ale tak\u00e9 zaj\u00edmav\u00fdch ud\u00e1lost\u00ed i b\u011b\u017en\u00fdch v\u011bc\u00ed.  Prvn\u00ed v\u011bc\u00ed, kterou uvid\u00edte, ne\u017e za\u010dnete \u010d\u00edst n\u011bjak\u00fd \u010dl\u00e1nek je pr\u00e1v\u011b tento perex.   Jeho z\u00e1kladn\u00ed charakteristickou vlastnost\u00ed je, \u017ee je kr\u00e1tk\u00fd a v\u00fdsti\u017en\u00fd. Mus\u00ed b\u00fdt naps\u00e1n stru\u010dn\u011b, ale se v\u0161emi podstatn\u00fdmi informacemi, aby m\u011bl \u010dlov\u011bk d\u00e1l z\u00e1jem \u010d\u00edst n\u011bjak\u00e9 dal\u0161\u00ed v\u011bty na dan\u00e9 t\u00e9ma, \u010dili cel\u00fd n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek, kter\u00fd na n\u011bj navazuje.  M\u011bl by m\u00edt logickou strukturu a navazovat na cel\u00fd \u010dl\u00e1nek.   Vzbuzuje z\u00e1jem, inspiruje, je sympatick\u00fd a kr\u00e1tk\u00fd. Obsahuje v\u0161echny pot\u0159ebn\u00e9 z\u00e1kladn\u00ed informace. Vystihuje a popisuje t\u00e9matiku, o kter\u00e9 je naps\u00e1n pozd\u011bj\u0161\u00ed \u010dl\u00e1nek. Takto v\u00fdsti\u017en\u00fd by m\u011bl b\u00fdt.                                                                                                                                                                                                                                                                                                                                                                                                    "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kr\u00e1tk\u00fd \u010dtiv\u00fd text","item":"https:\/\/www.dostane.cz\/kratky-ctivy-text\/#breadcrumbitem"}]}]